ZEEKR, the premium electric vehicle brand, in partnership with AW Rostamani Group (AWR), hosted its first-ever ZKers Day in the UAE, a milestone event dedicated to fostering a vibrant community of ZEEKR enthusiasts. The event took place on June 4 at the renowned Dubai Autodrome. This exclusive test drive on track event brought together potenial buyers, existing ZEEKR owners, media representatives, and influencers.

The concept behind ZKers Day was to initiate and nurture a strong, connected community of electric vehicle enthusiasts who share a passion for innovation and sustainability. Attendees were provided with the opportunity to experience ZEEKR’s cutting-edge technology and exceptional performance in a dynamic setting. Through a series of test drives and track sessions, participants fully explored the capabilities of ZEEKR’s  advanced electric cars, advanced electric cars.putting the performance features to the test by accelerating from 0 to 100 km/h in 3.8 seconds and experincing the outstanding handling and stability of both models on the racing track.

"ZKers Day is more than just an event; it's the beginning of a journey to build a dedicated community of ZEEKR enthusiasts and advocates," said Cannon Wang, Regional Managing Director of ZEEKR MENA. "We aim to create a recurring theme where our customers and partners can come together, share experiences, and celebrate the future of ZEEKR’s premium sustainable mobility."

In addition to the thrilling driving experiences, ZKers Day featured interactive sessions, networking opportunities, and exclusive insights into ZEEKR’s vision for the future of electric vehicles. The aim of engaging media representatives, influencers, and prospective buyers was to build trust and enthusiasm and showcase the benefits of ZEEKR’s premium electric mobility.

“ZKers Day underscores our commitment to strengthening ZEEKR's position in the UAE market alongside AW Rostamani Group," stated Roberto Colucci, Director of ZEEKR UAE. "We're thrilled to partner with ZEEKR MENA, offering an experience that showcases our models’ advanced technology and provides firsthand insight into ZEEKR's performance. This initiative brings together a community of forward-thinking individuals dedicated to the future of sustainable mobility."

By addressing questions and concerns shared by attendees, ZKers Day encouraged inclusivity and ensured that participants felt closely connected to and valued by AWR and ZEEKR, thus building long lasting relationships.

ZEEKR’s commitment to innovation and community building was at the core of ZKers Day. The event marked the start of an ongoing initiative to host regular gatherings that strengthen the bonds within the ZEEKR community.